GDA Optimizes Content Distribution in Latin America with Xertica.AI
In the world of digital journalism, speed and reliability in news delivery are essential. Grupo de Diarios América (GDA), an exclusive consortium made up of the twelve most influential independent newspapers in Latin America—La Nación (Argentina), O Globo (Brazil), El Mercurio (Chile), El Tiempo (Colombia), La Nación (Costa Rica), La Prensa Gráfica (El Salvador), El Universal (Mexico), El Comercio (Peru), El Nuevo Día (Puerto Rico), Listín Diario (Dominican Republic), El País (Uruguay), and El Nacional (Venezuela)—needed to modernize its infrastructure to improve the exchange of articles and images among its affiliated media outlets. To achieve this, it turned to Xertica and its expertise in cloud solutions.
The Challenge: Centralization and Efficiency in Content Distribution
GDA faced the challenge of optimizing real-time content distribution while ensuring information integrity and enhancing collaboration among its media outlets. The lack of a modern infrastructure caused inefficiencies in news verification and curation, impacting delivery speed and content reliability. Additionally, having a scalable solution that could respond to variable information demands across the region was crucial.
The Solution: Cloud Migration, Modernization, and 24/7 Managed Services
The project began in 2018 and, in recent years, has undergone modernization through data processing optimization, workflow automation, and continuous infrastructure improvements. Xertica led GDA’s migration to the cloud, enabling the modernization of data processing and the implementation of a centralized platform for content curation and verification. The solution included:
- Scalable cloud infrastructure, ensuring speed and availability.
- Modernized data structure and processing for enhanced efficiency.
- 24/7 monitoring and management, guaranteeing high availability and security.
- Process automation, reducing manual intervention and improving operational efficiency.
- Advanced data protection, reinforcing security and information integrity.
Results: A More Agile and Efficient Operation
With Xertica’s solution, GDA has achieved:
- Greater reliability in content delivery, strengthening its reputation.
- Agility and scalability, quickly adapting to demand spikes.
- Improved collaboration, optimizing news exchange across the region.
- Continuous innovation, with a flexible infrastructure prepared for future advancements.
- Optimized journalistic work, reducing editing and publishing times.
Conclusion: A Successful Digital Transformation
The partnership between GDA and Xertica.AI has a long history built on trust and high-quality services. Their alliance demonstrates the impact of cloud modernization in the media industry. Thanks to this digital transformation, GDA now has a robust and secure platform that ensures efficient news delivery across Latin America, solidifying its position as a leader in modern digital journalism.
