The media and TV sector needs to deliver relevant and engaging content that truly connects with its audience. With Xertica's Media&TV solution, multimedia content management becomes more efficient and strategic, utilizing AI, Natural Language Processing, and Data Science to optimize programming and maximize content impact.

• Increase engagement with insights on the most popular scenes and formats
• Optimize team time with tools for smart editing and automatic content creation
• Improve programming with recommendations based on historical audience data
• Provide easy access and search for content with a secure and intelligent database
• Maximize content impact with interactive dashboards for data-driven decisions

Main use cases

• Video and image analysis: AI that cross-references programming timing with audience data, identifying scenes and formats that generate more engagement.
• Automatic content generation: Agile creation of clips and summaries according to the audience, leveraging the best moments for social media and digital platforms.
• Intelligent search and knowledge base: Platform that organizes and makes program content searchable, with advanced search that crosses text, structured data, and media.
• Virtual assistant: Provides instant answers about historical data, audience, and programming, facilitating quick queries for journalists, editors, and analysts.
• Content optimization: Identifies patterns and trends to adjust programming strategy, as well as suggesting new content based on historical data analysis.
• Customized Dashboards: Interactive panels that offer a clear view of the data, supporting strategic decision-making, available in Looker or custom interfaces.