Frictionless Productivity: How Harinas Elizondo Modernized Its Processes with Generative Intelligence Together with Xertica.ai
Context
Harinas Elizondo, one of the leading companies in Mexico’s agri-food sector, faced the challenge of gradually and effectively integrating artificial intelligence technologies into its business processes.
Like many industrial companies in Latin America, its IT team needed a clear path and expert guidance to transform manual processes into intelligent workflows and generate tangible value from day one.
The challenge was not only to implement a new technology, but to initiate a cultural shift toward adopting generative tools without friction or operational overload.
Solution
Xertica.ai supported Harinas Elizondo in the exploration and adoption of Google Gemini, enabling highly concrete use cases in day-to-day productivity tasks.
During the first weeks of the project, an adoption plan was designed for key users in administrative and operational environments. Use cases implemented included:
- Automated report generation from structured data in Sheets.
- Intelligent drafting and summarization of emails and reports.
- Semantic and assisted search across internal documentation.
- Creation of personalized prompts for the IT team.
In addition to technical setup, Xertica.ai delivered 1:1 training sessions, real-time help desks, and documentation tailored to the local context, ensuring a smooth transition from exploration to full adoption.
Results and Impact
- Effective adoption of Google Gemini achieved in 3 weeks, with active users across multiple areas.
- Over 70% of participants reported that Gemini is already helping them save between 2 and 4 hours per week.
- A joint roadmap was established to scale generative AI to new areas, including quality, technical support, and corporate communications.
“We weren’t looking for just another implementation. We were looking for guidance to transform the way we work. With Xertica, we not only learned how to use Gemini — we learned how to integrate it into our operations with real results from day one.”
— Manuel Rodríguez, IT Manager, Harinas Elizondo
